A proud business
The effect of a new or updated logo on your clients and you as the business owner is motivating.
From the outside your business will look polished and professional, making it easier for the client to trust you as a competent partner.
For you the business owner and all employees a fresh branding makes people proud to be part of the company, it motivates everyone. Add some shirts with the logo embroidered and car signage to the mix and your company is out there, with your domain name on every item that leaves the premises.
Scroll along a selection of logos that I have designed: